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WHY WOULD A RETRO MARTINI BAR HAVE IT'S OWN TELEVISION SHOW? Good question; but a better question is: what came first, the Retro Martini Bar or the Television Show? The Bar opened before the Show ever aired, but that doesn't necessarily mean it came first. In accordance with the "Big Bang Bang Theory" (and without boring you with the dirty details of television production, sponsorship, distribution and syndication), let us simply surmise that once upon a time there was a film production company called Yonge & Eligible Productions Inc. which was a division of The Actors Network Television and Film Studio. Now Y&E produced a show by the same name (a kick ass show about the eighties and health clubs and Melrose Place style apartment complexes and cheesy Corvettes that blew up... etc.) but it was never able to air on Canadian television for a number of reasons... probably the main one being that it was just too racy for mainstream sponsorship. Y&E then attempted to air on late night Infomercial television (as was appropriate, as it was geared toward the "just coming home from the bar and willing to watch anything other than Tom Vu and/or Tae-Bo" - this was well before there ever was a Magic Bullet), but was not able to pass the content restriction guidelines... evidently on an infomercial, even a pie thrown in someone's face is considered unacceptable violence, so no further explanation required). Y&E then needed an independent sponsor for the show, but the obvious choice "The Actors Network Television and Film Studio" (basically a training facility for actors and demo reel/audition production) was too precarious - ie. The Actors Network was too specific and only catered to professional actors (not the masses) and was in the habit of screening applicants for enrollment. Now what? Y&E needed a generic sponsor. A very generic sponsor that could cater itself to the masses. A very generic sponsor that could cater itself to the masses and was not afraid to attach itself to such an outlandish, racy, "in your face" style of show. No such thing existed. Too bad there wasn't a crazy Retro Martini Bar somewhere where people danced on tables and hung upside down on a stripper pole and didn't give a sh*t about what all the anal and overly conservative people thought of it - oh wait, idea. If a place like this existed, then conceivably, if a show attached itself to that place, then people would go to the place where the show emanated from, and then watch the show recognizing the place. It would be like going to Cheers and having Ted Danson or Woody Harrelson serve you a beer and then a week after your visit, you might watch the show and hear a character quote a line that you yourself said while you were there - except that you wouldn't get any type of royalty cheque - bragging rights, but no cheque. What a concept. Now all that was needed was a medium to broadcast it on. With all of the restrictions of television... too bad there isn't some kind of internet thing - oh wait, idea. Now you know. |
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